Redheads (or should I say “rangas”?) are not faring well in Australia these days. Back in April, this soup ad for Continental, a subsidiary of Unilever, invited viewers to ridicule a character called Ginger Ninja, as well other characters deemed strange-looking (short, bald, glasses, big ears).
The Australian Advertising Standards Board found the ad “humorous”.
I find that I have lost my enthusiasm for Unilever’s products.
- Personal care products:
- Flora pro-activ
Home care products:
They make Lipton tea. Imagine if all the people who like redheads stopped drinking Lipton tea.
If that wasn’t bad enough, there is also an anti-redhead public safety message that, while it’s hard to figure out exactly who was responsible for it, appears to have been sponsored by the Australian government. This “red head gets its wings” ad features a particularly robotic and malevolent redhead.
The board’s conclusion? “…they would be considered by most people not to be a serious suggestion that red headed people are undesirable.” It is not clear whether in this context, “redheads” are considered to be a subset of “people”.
Comments disabled, huh.